Tattoos Not Brands

s02 Ep05: The Master Plan

Today, we're excited to welcome Xtina Parks, the Founder of ROAM: A Xtina Parks Gallery and CEO of Xtina Studios. Xtina is a passionate African wildlife photographer, filmmaker, and conservationist expedition leader dedicated to preserving habitats and protecting wildlife across Africa. In this episode, we explore how Xtina blends her passions for art, conservation, and adventure into a unique business model, the importance of passion in one's work, and the challenges of transforming that passion into a viable business, especially when it involves multiple complex components. Balancing these diverse elements under one cohesive umbrella is no small feat, and we'll dive into how Xtina successfully navigates these challenges.

S2 Ep4: Wellness and Mental Health in Business

In this episode, we welcome Lucman, CEO and Founder of Frankly, a mental wellness platform that combines mental health treatment and wellness coaching. Our conversation will delve into the importance of mental health, a topic gaining attention as celebrities and leaders share their experiences. We'll explore how Frankly's approach, led by certified professionals, helps individuals grow and heal. 
 
 

S2 Ep3: Designing for Longevity

The term' sustainability' has taken center stage. It's truly inspiring to see entrepreneurs stepping up, not just in word but in action, in order to prioritize our planet. But let's unpack this a bit: what does 'sustainability' signify, particularly in fashion? And when we talk about 'Sustainable Fashion,' what are we referring to?"
Together with our guest, Stefan Mathys of VYN, a Europen men's shoe company, we will explore a fashion-forward, quality-centric approach that integrates smart marketing strategies with sustainability in mind. It's about looking beyond just style and understanding the long-term impact of design and process.

S2 Ep2: Does Your Logo Make a Promise to Your Consumers?

Nova Lorraine and Clint White delve into expressive individuality in the crowded clothing industry, discussing how emerging brands like Psycho Bunny can capture consumer attention by offering unique value beyond just recognizable logos, together with Matthew (Hatch) Morein, former Vice President of Brand and Marketing for Psycho Bunny, who shares insights on the impact of charting a unique branding path in contrast to established brands such as Izod, Polo, and Nike. Throughout the episode, Nova and Clint explore the challenges of blending in with the market while striving to stand out with a distinctive identity.

S2 Ep1: Are Luxury and Inclusivity Mutually Exclusive?

In this episode, we welcome our guests, Jackie Galea, Area Director of Sales & Marketing, and Cheryl Gilliam, Senior Vice President of Brand & Marketing from Archer Hotels. We discuss how to navigate the evolving landscape of the hotel and hospitality industry amid competition from platforms like Airbnb and VRBO, and delve into how distinctive branding strategies, termed "tattoos" versus traditional "brands," set companies apart in this competitive sector. The dialogue also weighs the benefits of large hotel chains against the allure of smaller, unique hotels or collections. 
Archer Hotel, a venture of LodgeWorks Partners, L.P., was founded in 2014 and boasts eight boutique properties across major U.S. cities, earning a reputation for pioneering branding in hospitality.
#Marketing #BusinessBuilding #Podcast

Ep 5: Luxury and Philanthropy

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.In this week’s episode, Clint and Nova chat with Alexandria Alli – founder, head designer, and CEO of F&W Style. They discuss pivoting from one role to another, and how creating a luxury fashion product isn’t counter to practicing philanthropy. They discuss the importance of charitable giving as part of both the placement and marketing of the business and the impact that has on everything you do.In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether F&W Style, Gucci, All Birds Sneakers, and Birckenstock are brands or tattoos. #podcast #podcasts #podcasting #author #tattoosnotbrands #entrepreneurs #entreprenuer #marketing #tattoos #brands #brandmarketing #business #smallbusiness #handbags #fashion #philanthropy #charity #charitable

Ep 4: Business Evolution and Growth

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. Every episode your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.In this week’s episode, Clint and Nova chat with Caroline Bell, co-founder of Café Grumpy. They discuss the value of exposure and what it takes to grow and evolve a brand in an already crowded market. They also discuss how a focus on community, sustainability, and responsibility influences marketing and how you treat your business’ growth. In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Café Grumpy, Dunkin’, McDonald’s, and Five Guys’ are brands or tattoos.#podcast #podcasts #podcasting #author #tattoosnotbrands #entrepreneurs #entreprenuer #marketing #tattoos #brands #brandmarketing #business #smallbusiness #coffee #growth #evolving #businessgrowth

Ep 3: Taking a Unique Path

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.In this week’s episode, Clint and Nova chat with Jaaz De La Vega, co-founder of Symphony No. 3 Rum, and discuss creating a new, but a familiar product with a different and unique path from others. They discuss what inspires that sort of creation, and the challenges of sharing and growing the product and marketing it successfully.In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Symphony No. 3 Rum, Bacardi Rum, Smirnoff Vodka, and Vans (shoes) are brands or tattoos. #podcast #podcasts #podcasting #author #tattoosnotbrands #entrepreneurs #entreprenuer #marketing #tattoos #brands #brandmarketing #business #smallbusiness #rum #alcohol #unique #different

Ep 2: Do You need a Brand?

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.In this week’s episode, Clint and Nova chat with Paul Cowan, CMO at Freshbooks, and Deborah Singer, CMO of Girls Who Code. Together, they discuss the importance of understanding the difference between a tattoo and a brand. They also discuss the impact of customers and the meaning they give your product – brand or tattoo.In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Apple, Freshbooks, New York, and AirBnB are brands or tattoos.#podcast #podcasts #podcasting #author #tattoosnotbrands #entrepreneurs #entreprenuer #marketing #tattoos #brands #brandmarketing #business #smallbusiness #accounting #coding #needs

Ep 1: What IS Tattoos Not Brands?

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo.Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.In this week’s episode, Clint and Nova discuss Clint’s book, Tattoos Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building, and how he has created this podcast to expand upon the ideas in his book. They explore what being a tattoo versus a brand means, and why that’s important to marketing and positioning your goods and service to your clients and their needs.#podcast #podcasts #podcasting #author #tattoosnotbrands #entrepreneurs #entreprenuer #marketing #tattoos #brands #brandmarketing #business #smallbusiness