Ep 2: Do You need a Brand?

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and Nova chat with Paul Cowan, CMO at Freshbooks, and Deborah Singer, CMO of Girls Who Code. Together, they discuss the importance of understanding the difference between a tattoo and a brand. They also discuss the impact of customers and the meaning they give your product – brand or tattoo.

In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Apple, Freshbooks, New York, and AirBnB are brands or tattoos.

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