Ep 3: Taking a Unique Path

This is Tattoos Not Brands, a podcast that explores marketing outside the lines, and how we can give meaning to our products and services - without conforming ourselves to a rigid set of rules or copying the status quo. 

Every episode, your hosts Clint White and Nova Lorraine talk to a marketing expert to understand the choice of a tattoo or the imposition of a brand and their perspective on that.

In this week’s episode, Clint and Nova chat with Jaaz De La Vega, co-founder of Symphony No. 3 Rum, and discuss creating a new, but a familiar product with a different and unique path from others. They discuss what inspires that sort of creation, and the challenges of sharing and growing the product and marketing it successfully.

In this week’s installment of the game Brand or Tattoo (BOT), Nova and Clint explore whether Symphony No. 3 Rum, Bacardi Rum, Smirnoff Vodka, and Vans (shoes) are brands or tattoos.

 

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