S2 Ep2: Does Your Logo Make a Promise to Your Consumers?

Nova Lorraine and Clint White delve into expressive individuality in the crowded clothing industry, discussing how emerging brands like Psycho Bunny can capture consumer attention by offering unique value beyond just recognizable logos, together with Matthew (Hatch) Morein, former Vice President of Brand and Marketing for Psycho Bunny, who shares insights on the impact of charting a unique branding path in contrast to established brands such as Izod, Polo, and Nike. Throughout the episode, Nova and Clint explore the challenges of blending in with the market while striving to stand out with a distinctive identity.

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